the might of the media

Effective media exposure is one of the key accelerators to communication and can lead to rapid sales and business growth.

Proactive implementation of an intelligent media relations strategy is as vital to small business as to a corporate, for it can dramatically extend the potency of limited marketing resources.

A successful media relations draws more on creative concepts, expert written and aural communication, and savvy journalistic experience than it does on marketing budget.
 
Our team ethos in part explains our outstanding success in generating media exposure for clients.

Firstly, we develop a two way dialogue with media decision-makers to explore and suggest opportunities for exposure.

Armed with a clear understanding of what the media are seeking and what the client has to tell, we create the angle and seek third party allies able to endorse, substantiate, strengthen, or extend it.

The client now leads a team which is informed, motivated and empowered to make headlines.

To find out what stories your business can tell, ask for a PR audit. It's free of charge.

client eff supplies

A Cornish dairy farmer contacted us. He had an idea - effectively a massive inflatable wine bag to collect, store and feed silage effluent to the herd. We procured pages of editorial across the national and regional farming press; devised and produced a national response led advertising campaign; and organised farm open days. The idea became a highly successful business.

client holdfast level crossings ltd

HoldFast Level Crossings are one of our oldest clients. In that time the combined innovations of the company and our media expertise has resulted in local and national exposure; the Queens award for innovation and the Network Rail Environment award.